Author: Kerry O'Malley:


Today every company’s website is almost as important (if not equally important) to their brick and mortar place of business.  Just like actual businesses, websites should… More


“Branding” is one of those marketing buzz words, but a lot of industrial companies fail to recognize how it relates to them.  Yes, even in the… More


This isn’t technically a post about marketing – but it is about communication, and the way that the Internet is impacting HOW we communicate. If you… More


I just read the results of a direct marketing survey that revealed that  80% of the B2Bcompanies surveyed said they maintain a sales lead or  inquiry… More


I guess I’m dating myself to say that my Mom taught me that I should  always say “please and thank you” and that when you’ve made… More


As online communication becomes more and more brief (case in point, Twitter) you have to wonder how this will eventually affect offline (print) advertising.  Twitter wouldn’t… More


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