Author: Kerry O'Malley:

Too often, ad concepts get evaluated on gut instinct – especially when you’re sending them around for approvals from other managers.  Rather than letting the project… More

What do people want to know?  That’s one of the most frequently asked questions I hear when developing e-newsletters.  Maybe more to the heart of the… More

If you want to create ad copy that sells, start thinking about emotions.  I know, I know – I’ve said before than an engineer can smell… More

Answer this question about your company, “Why should I buy from you?” “Why should I buy from you” is what your customers and prospects ask themselves… More

I’m not an engineer, but for many years I’ve been developing communications designed to sell products and services to engineers. Here are some things I’ve learned… More

Marketing budgets are shrinking.  In some cases, they’ve been slashed to almost nothing.  This is the exact opposite of what SHOULD be happening during tough economic… More

Today every company’s website is almost as important (if not equally important) to their brick and mortar place of business.  Just like actual businesses, websites should… More

“Branding” is one of those marketing buzz words, but a lot of industrial companies fail to recognize how it relates to them.  Yes, even in the… More

This isn’t technically a post about marketing – but it is about communication, and the way that the Internet is impacting HOW we communicate. If you… More

I just read the results of a direct marketing survey that revealed that  80% of the B2Bcompanies surveyed said they maintain a sales lead or  inquiry… More

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