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Have a Group Strategy   The first and most basic way to engage with others on LinkedIn is really pretty simple: join groups where your potential… More


When people tell me they don’t understand how LinkedIn can be used as a sales tool, my response is, “what have you been doing to engage?” … More


  Setting up your Company Page helps people find it when they do company searches, but LinkedIn also allows you to promote your company’s branding messages,… More


More and more individuals and businesses every day are recognizing the opportunities that LinkedIn presents because of its massive database of individuals and companies.  As a… More


  Many industrial and manufacturing companies don’t realize that they can create a “Company” LinkedIn page.  The LinkedIn Company database is growing by leaps and bounds,… More


  Blogging has been around on the Internet since 2004, but most industrial companies are just beginning to think about adding a blog to their website. … More


  Many industrial companies make half-hearted efforts in the area of public relations, then wonder why they don’t have more success.  The truth is, when your… More


Are you finding that your industrial email marketing isn’t exactly delivering the results you were expecting?  You expend your best efforts, maybe even hire outside experts… More


  If you’re sending out an industrial press release without the assistance of a marketing communications professional, it helps to know what editors EXPECT from the… More


  People are reading what comes into their email in-box.  In a recent GlobalSpec survey, 56% of the engineering, technical, manufacturing and industrial respondents surveyed said… More


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