We try to write about all aspects of industrial marketing, often going into very specific detail about how best to execute certain initiatives, as well as… More
In parts one and two of this brand strategy development series, I wrote a lot about what constitutes a “brand,” why it is critical for your… More
In part one of this blog I talked about what a brand strategy really is versus what it is not. I pointed out the importance of… More
As anyone who has worked with me knows, I like to keep things simple. I believe confusing tactics are used by marketing firms who don’t want… More
If your B2B company’s content is the message, social media marketing is the vehicle that drives that message home. The key is knowing what kind of… More
Your company already has a tried and true marketing plan. Ads in industrial magazines, direct mail, attendance at a few key trade shows, a company brochure…. More
Bright. Shiny. New. Kind of addictive, right? And if you’re in the marketing game — heck, even if you just own a TV — you know… More
In business, what type of person is an “eagle?” Eagles are visionaries, risk takers, and innovators. They are self-motivated and take on a sense of ownership… More
EVERY company has a differentiator. Take 3 brands of high performance, industrial lubricants. Let’s assume that each company basically does the same thing. However, a potential… More
The essence of good marketing is first, making target customers aware of a product or service; second, persuading them that it will meet their needs or… More
