Category: Content Marketing:


  Many industrial marketers still find SEO, or search engine optimization, a mystery.  In a perfect world, Search Engine Optimization would be a one-time task.  A… More


  For an Exxon, GE, Dow Chemical, or any other huge, international company with multiple divisions, keeping a continuous stream of content on your website and… More


  Blogging has been around on the Internet since 2004, but most industrial companies are just beginning to think about adding a blog to their website. … More


Survey engineering, technical and other industrial customers, and you’ll quickly realize that the vast majority of them go online to search for suppliers, products, and service… More


  If you’ve been trying to figure out ways to engage with customers and prospects through social media, by now you probably have a Blog (and… More


  Once you’ve established your goals and objectives, there are three main components to consider in an industrial video marketing strategy: content, viral, and search engine… More


  More smart industrial marketers are recognizing the power of online video marketing.  The benefits are numerous, not the least of which is a significant leap… More


  As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers.  That was BG –… More


  We may be living in a Web 2.0 world, but you’d never guess that looking at the vast majority of websites for manufacturers and other… More


The 2’nd article in Bernard Martin’s series on social media use for industrial companies focuses on YouTube. There is a lot of hype surrounding social media… More


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