Category: Industrial Marketing:


A new year brings many changes, including new marketing tactics, trends and technology. Exciting new opportunities and ideas are already overwhelming the blogosphere, along with plenty… More


In a year made difficult by low oil prices and uncertain market conditions, one of the first items many industrial businesses cut back on is marketing…. More


According to Pingler, it is estimated that businesses around the world will spend a whopping $150 billion on marketing in 2015. With most businesses spending on… More


You Can’t Please Everyone…Or Maybe You Can Convincing different members of an organization that your product or service is better than your competitors’ can be daunting…. More


Numbers … they condense our world into the organized and understandable with a simple equation. In marketing, we rely heavily on numbers to tell us if… More


We try to write about all aspects of industrial marketing, often going into very specific detail about how best to execute certain initiatives, as well as… More


We love to discuss the latest in digital marketing  and have recently discussed the benefits of going with a boutique marketing agency. But what if you… More


In parts one and two of this brand strategy development series, I wrote a lot about what constitutes a “brand,” why it is critical for your… More


In part one of this blog I talked about what a brand strategy really is versus what it is not. I pointed out the importance of… More


As anyone who has worked with me knows, I like to keep things simple. I believe confusing tactics are used by marketing firms who don’t want… More


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