Category: Industrial Marketing:


  Taglines are rarely discussed, seldom analyzed and hardly ever researched. In fact, they’re woefully missing across the industrial landscape. When I work with a newer… More


  Change is never easy for us humans.  We’re comfortable with what we know we know – even if what we know we know is that… More


There’s a shift going on in the world of marketing communications.  If you’re responsible for marketing in a manufacturing or industrial service company, you’re probably more… More


One of my Twitter followers asked me a question today: “What’s the difference between industrial marketing communications and regular BtoB marketing communications?”  In the Twitterverse my… More


I’m not an engineer, but for many years I’ve been developing communications designed to sell products and services to engineers. Here are some things I’ve learned… More


Marketing budgets are shrinking.  In some cases, they’ve been slashed to almost nothing.  This is the exact opposite of what SHOULD be happening during tough economic… More


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