Category: Industrial Social Media:


  As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers.  That was BG –… More


  We may be living in a Web 2.0 world, but you’d never guess that looking at the vast majority of websites for manufacturers and other… More


  I’ve written in detail about ways that manufacturers and industrial companies can start using Twitter and LinkedIn for engagement and relationship building; but I’ve stayed… More


While trade show attendance in the industrial sector seems to be in decline, I hear some very interesting stories from companies that are leveraging social media to… More


More and more, the conversations I have with industrial and manufacturing companies about social media don’t start with questions like “What can Twitter do for my… More


The 2’nd article in Bernard Martin’s series on social media use for industrial companies focuses on YouTube. There is a lot of hype surrounding social media… More


  What we can learn from Criterion Machine Works Criterion Machine Works is a small manufacturing company in Costa Mesa, CA. They’ve been in business for… More


  What we can learn from Kennametal Founded in 1938, Kennametal manufactures a broad range of advanced materials and components that deliver superior wear resistance and… More


  Are you a small to mid-size industrial company:  a manufacturer, an industrial service company, a manufacturers’ rep firm, or any type of business providing products… More


  There are literally hundreds of applications, both web and desktop based, that can help you manage, monitor, maximize, and automate your Twitter AND other social… More


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