Category: Marketing Communications:


Bright. Shiny. New. Kind of addictive, right? And if you’re in the marketing game — heck, even if you just own a TV — you know… More


In business, what type of person is an “eagle?” Eagles are visionaries, risk takers, and innovators. They are self-motivated and take on a sense of ownership… More


The term “brand” originated from the practice of using a scorching iron to “brand” a unique symbol into the hides of livestock so ownership could be… More


Early in my career, I thought of myself as a “marketing person.”  Over time and through experience I came to realize that great marketers must also… More


Unless you’ve been hiding in a cave for months, you know that the U.S. economy is in some serious trouble.There are very few industries that haven’t… More


This isn’t my typical “how to” marketing communications article; but it does have to do with business communication and it happens to be especially relevant to… More


  As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers.  That was BG –… More


  In the world of manufacturing and industrial business, it’s not uncommon for a company to have achieved annual revenues of $5-10 even $20 million, without… More


What do you think is the key to a great industrial brand strategy?After many years of creating marketing communications that were intended to take an industrial… More


  Having a marketing communications plan to guide your marketing efforts is important to help you stick to a schedule, gauge the results of your marketing,… More