Category: Social Media Marketing:

What comes to mind when you think Google Plus for industrial companies? Hopefully your answer is “integration.” Unlike other social media channels, Google Plus (Google+)  integrates… More

Just when you get one social media platform under your belt, along comes another one: Google+.  As easy as it is to feel overwhelmed and shout… More

Communication. It’s the cornerstone of all great relationships: marriage, friendships, business partnerships, and – you guessed it – customer relations. Fortunately, communication with your customers, potential… More

In my last post, we covered situations in which an industrial company will probably not benefit from B2B social media marketing. So what does it look… More

Industrial companies are slowly, very slowly, coming around to the fact that they cannot continue to ignore social media as a marketing channel. There are many… More

In most B2B industrial companies that are trying to “do” inbound marketing, someone is tweeting away in one part of the building while engineers or other… More

Social media sites have made it possible for businesses to have dialogues with potential customers before there is ever a phone call or face to face… More

As B2B marketing becomes ever more complex due to the influx of online marketing channels, many industrial marketers are still stuck in a simplistic mind-set that… More

Industrial companies are becoming more open to the idea of Inbound Marketing, but often when we start talking about social media marketing (SMM) as a critical… More

  With many industrial companies just recently opening up to the opportunities that Inbound (or Digital) Marketing has to offer, there is a lot of confusion… More

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