In order to offer industrial customers a truly customized solution to outsourcing their marketing communications needs, Marketects recently completed the final step in achieving its new business model:  the virtual marketing communications agency.  After many years of employing full-time creative staff and maintaining office facilities in the Kingwood, TX area, founder Kerry O'Malley has redesigned the way Marketects provides its creative products and services to customers.

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At a time when marketing budgets are being cut to the bone, it's more important than ever to make your print ads compelling.  Here are some techniques that will make YOUR ads stand out from the competition, and generate more inquiries.

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Before I founded Marketects, I worked for large corporations.  I was directing the marketing communications activities, but sometimes had to sell my more creative (i.e.: expensive, risky, untested) ideas to upper management.  Over the years, I learned a few things about how to do that!  I've also read the results of research studies on "organizational change" that supports what I experienced first-hand.

Big marketing initiatives represent a financial commitment, as well as change (which no human likes.)  If you want to get buy-in for YOUR next big marketing idea, try softening the pitch.  In other words, make it sound smaller and not quite so radical or revolutionary to your organization.  Here are some tips for making things happen.

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