What's Your Value?
Create a value proposition that makes it crystal clear how your company differs from the competition.
Does your company have a "value proposition" that all of your employees know, understand, communicate, and attempt to provide every customer or potential customer? It doesn't have to be rocket science, although I've read plenty of articles that tell you "how to do it," authored by marketing gurus or MBA's that make it seem much more complicated than it is. It's not easy, but it really is one of those things that you can apply the KISS principal to. It can have powerful results if driven from the top, down through the company ranks.
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The Often Overlooked Potential of the Modest News Release
Although a simple news release is often overlooked because it seems relatively unimportant, it actually holds great potential - particularly releases concerning new products, processes, or technology. Companies that employ engineers tend to place more emphasis on the writing of data driven technical papers, rather than something as simple as a two page news release. Most technical papers could be recreated as a basic news release. Sure, it takes some thought and effort, but a smart marketer will try to utilize every communication piece in as many ways as they can. Here are some of the reasons why you should consider it:
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Get the Most Out of Your Next Trade Show
The trade show season for this year is winding down - but start thinking about how to increase your effectiveness next year.
There's not a lot you can cut from a basic trade show budget. Most costs, like space, show services and shipping are fixed. BUT - there are plenty of little things you can do to maximize your results.
Here's a list of some things that are often overlooked, yet could make your show more successful.
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