Marketects Inc.

Marketects News January 2010

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Marketects News January 2010

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2010-01-11 14:59:54

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Industrial Marketechniques: In this issue

Is 2010 The Year to Rethink Direct Marketing?
Even Proofreaders Need to Proof!
Follow This Process for a Brochure That Tells Customers What They Need to Know

Marketing Techniques Designed to Build Business

Is 2010 The Year to Rethink Direct Marketing?

It's a new year: time for resolutions and new beginnings, and not just in our personal lives! Are there certain aspects of your marketing communications program that could be better? If so, now is the perfect time to focus on upgrading or simply taking a different approach.

I recently read the results of an online survey of B2B marketers, and the survey indicates that many have significant room for improvement in order to make their direct marketing campaigns more effective. The survey found that while 80 percent of B2B marketers maintain a sales lead or inquiry database, only 55 percent use it regularly for direct marketing. What's more (or less in this case) is that only 40 percent regularly communicate with those in their database by e-mail and/or e-newsletters.

This survey's results support my belief that industrial companies need to not only engage prospects early before they're ready to buy, but also nurture the relationship throughout the sales cycle with regular contact. Marketing in 2010 requires continuous cultivation that provides more targeted information and leads prospects to a point where the sales team can take over.

Read more...

Even Proofreaders Need to Proof!

When I emailed the November issue of "Marketechniques," I was reminded of a lesson I learned long ago but was in too big of a hurry to heed: even proofreaders need proofreaders! Yes, I admit it. In my haste to meet my own, self-imposed deadline, I sent out the newsletter without anyone (including me) proofreading it. Did you happen to notice the two errors that I didn't catch? One of them was in the subject line of the email!

Whether your articles span multiple pages or only half a page, proofreading can make or break the impression you make with your readers. Conscientious writers are concerned with editing and proofreading. Together these processes make an article read as a professional piece of writing.

Follow This Process for a Brochure That Tells Customers What They Need to Know

Is it time to create a new brochure, or to update an existing one? Maybe you've been putting it off because you're not quite sure where to start or you're not sure what you should include. Follow this process, and I guarantee you'll end up with a brochure that's effective and professional looking.

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Featured Work

Quick Hit

Ads that contain a toll-free phone number are usually noticed by 20% more people than those without. As a rule, at least twice as many people will respond to an 800 number in an ad, rather than calling a regular phone number. In addition, a dedicated toll-free number will help you gauge the effectiveness of your ad campaign. Consider using toll-free numbers for all new campaigns to increase response rate and help you tailor ads that are more effective!

Plan for Success!

Contact Kerry O'Malley today to arrange a meeting with you and your management to assess your previous and current marketing strategies. We'll provide a FREE written evaluation along with recommendations for improvement and value-added tactics to maximize your marketing dollars. PLANNING and experienced management is the difference between efficient, cost effective marketing and "just" marketing.

Marketing Musings

"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets." ~ Steve Jobs

"A market is never saturated with a good product, but is very quickly saturated with a bad one." ~ Henry Ford

Marketects, Inc.
3203 Creek Manor Dr
Kingwood, Texas 77339
Call: 281-360-1850
Cell: 281-844-1128
Fax: 281-596-4565

Marketing communications designed to build business

Is 2010 The Year to Rethink Direct Marketing?