Last week a client of several years called and asked me, "Do you design banner ads for web sites?" I answered, "absolutely!" After we got off the phone, I started thinking about the fact that I had obviously not done a very good job of marketing Marketects' services - at least not to this particular client!
It brings up a very good point. We get so involved in the day to day running of our businesses; we assume that all our customers know as much about our company as we do. The truth is, they probably don't! Part of our job as marketers is to educate our customers and prospects. We have to tell them, tell them, and tell them again, what it is we do and why they should do business with us. With that in mind, following is a list of services Marketects can provide.
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Achieve Greater Success with E-mail Marketing E-mail ads and e-newsletters are becoming a more reliable source of information to many of your potential industrial customers. They're the next evolution in "convenience" supplier sourcing and information gathering. When information is delivered directly to someone's Inbox, how much more convenient can it get?
According to a recent Industrial Economic Outlook Survey, 56% of engineering, technical, manufacturing and industrial professionals subscribe to four or more e-newsletters, and 46% read e-newsletters either daily or several times a week. With a captive audience like that, more industrial companies should take advantage of cost-effective e-mail marketing opportunities.
Of course, to be read, the e-mail ad or newsletter needs to grab the reader's attention instantly. People are busy; if they don't see something of interest pretty quick, they'll probably hit the delete button. To be most effective, thoughtfully consider each of the four components of any e-mail ad or e-newsletter: headline, copy, links and images. If you take the time to make each of these components the best they can be, your efforts will be more successful.
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