Start your exploration of social media techniques closest to home: on your own website. Try to think of your website as your social media hub. The goal of everything else you do with social media should be to drive visitors back to your website. Start making it into a place that people want to sit down and stay awhile. (Or at the very least, read enough information that they understand what your company does and how it relates to them.)
Read more...
If you're sending out a press release without the assistance of a marketing communications professional, it helps to know what editors EXPECT from the professionals. If you follow these steps, your efforts will undoubtedly be more effective.
Read more...
Does Your Web Site Need a SEO Redesign?
A new web site may look fantastic, but if the designer hasn't taken into account the principles of Search Engine Optimization (SEO,) it's not going to be effective. If you have an older web site, it may do the job of telling people about your company, but if the pages load slowly and the content hasn't been updated in years, it's ineffective as well. In either case, you definitely need to consider a redesign. Both web sites will receive a much lower volume of traffic than they COULD receive.
The newer site may get traffic for those looking specifically for that site, but anyone using a keyword search for your product or services won't find you. The older site with out of date content loses out because the search engines think the site is dormant or dead, due to the lack of fresh content. The only way to increase traffic to your web site (which translates to potential new business) is to build SEO into the web site. For a newer design, this can be done more simply, through a conversion process. For an older site, a complete redesign is probably in order. For most industrial companies who are not selling product through their web site, this is a relatively painless and affordable process that can really pay off in new business inquiries.
Here are some web site issues that should signal it's time for a redesign.
Read more...
