Downsizing in Your Marketing Department? Outsource - and Never Skip a Beat
If your marketing department has been downsized because of the recession, you might actually find a more timely and cost-effective way to keep your marketing plans on schedule and on budget - and never want to go back! It's called outsourcing - and it has become the smartest way for companies to handle all non-core business activities.
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Internet Marketing: 10 Ways to Increase Your Online Presence and Build Business
Survey your engineering, technical and other industrial customers, and if you didn't already know it, you'll quickly realize that the vast majority of them go online to search for suppliers, products, and service providers. With so many websites competing for their attention, you need to leverage other opportunities for them to find YOU.
Your competitors are doing it - it's not really an option any more. You need visibility in the same online sources your prospects and customers go to for information. Every page where your company's name appears on the Internet increases the chances that potential business finds its way to you.
It takes more than a website! Here are some strategies that will help increase your online presence and drive more traffic to your website.
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Gain Market Share While Your Competitors Cut Back
In reading numerous studies conducted to test the industrial marketing environment for 2009, we’ve found some interesting results. Take advantage of the lull in marketing efforts during the recession and leave your competitors in the dust.
RECOVERY RAMP-UP DEAL
Oil has hit $68 / barrel and many economists are predicting recovery to begin in the 3rd Qtr. of 2009.
Your company can be ahead of the competition and hit the ground running with our RECOVERY RAMP-UP DEAL.
Here's how it works: Begin a new project with Marketects during July or August (brochure, ad, trade show display, mailer, banner ad, etc.) Our President, Kerry O'Malley, will meet with you and your management to assess your previous and current marketing strategies. We'll provide a FREE written evaluation along with recommendations for improvement and value-added tactics to maximize your marketing dollars. No bailouts necessary!
Call or email Kerry O'Malley today for details.
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Featured Work
Cash for Referrals
Refer someone you think would be interested in hearing about Marketects' services. After we schedule a preliminary phone call or meeting to discuss their needs, we'll send you a $25 American Express gift card!
Quick Hit
Do you view e-mail as a form of marketing? Every time you send an e-mail to a customer or prospect, you're contributing to, or taking away from the image that person has of you and your company.
- Is your company's logo attached?
- Do you have a "signature" with ALL of your contact info?
- Do you proofread and spell-check every e-mail?
Marketing Musings
It's a curious fact that when it comes to marketing, most businesses today are stuck in either an offline world or an online world and rarely market across the gap. It's as if they have a full brain at their disposal, but prefer to only use half. Perhaps if we called this 'lobotomy marketing' it might shock them into connecting the two marketing hemispheres and reaping the full rewards that are within their reach.
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