Marketects Inc.

July 2009

Subject:

July 2009

Send date:

2009-07-13 18:16:54

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Content:

Industrial Marketechniques: In this issue

Industrial branding: why it's important (Part 1 of 2)
How to make sure your e-newsletters get read
Short and "tweet": ads that work

Industrial Branding: Why It's Important

"Branding" is one of those marketing buzz words, but a lot of industrial companies fail to recognize how it relates to them. Yes, even in the world of products and services sold to the industrial sector, branding is the magic ingredient that can spell marketing success. It also happens to be one of the most misapplied terms in all of marketing. Everyone thinks they know what it means, but are hard pressed to give a definition when asked.

How to Make Sure Your e-Newsletters Get Read

People are reading what comes into their email in-box. In a recent GlobalSpec survey, 56% of the engineering, technical, manufacturing and industrial respondents surveyed said they subscribed to three or more e-newsletters. The same survey revealed that 46% read e-newsletters either daily or several times a week. Those are some impressive statistics for industrial marketing communications professionals.

E-newsletters have four main components: headline, copy, links and images. Read how to maximize each component to create e-newsletters that actually get opened!

Short and Tweet: Ads That Work

As online communication becomes more and more brief (case in point, Twitter) you have to wonder how this will eventually affect offline (print) advertising. Twitter wouldn't be the first option that comes to mind for an industrial company's advertising efforts, but let's face it: the online world is affecting the way we communicate in all areas of life.

RECOVERY RAMP-UP DEAL

Oil has hit $68 / barrel and many economists are predicting recovery to begin in the 3rd Qtr. of 2009.

Your company can be ahead of the competition and hit the ground running with our RECOVERY RAMP-UP DEAL.

Here's how it works: Begin a new project with Marketects during July or August. Our President, Kerry O'Malley, will meet with you and your management to assess your previous and current marketing strategies. We'll provide a FREE written evaluation along with recommendations for improvement and value-added tactics to maximize your marketing dollars. No bailouts necessary!

Call or email Kerry O'Malley today for details.

Featured Work

Quick Hit

Want to make one change to your website today that will greatly improve your rankings in the natural search engine selections?

Add a "News" or "Blog" page to your website.
Choose targeted keywords or phrases that are specific to your business (and that a potential customer may use to search for you.)
Start writing content (articles, blog posts) that contain the keywords. Include them in titles and throughout the body of the content. Add several new posts per week. No cutting corners here! You can't add a new blog posting once a quarter!

It may take several weeks but if you implement the above strategy you'll see your ranking improve dramatically!

Marketing Musings

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."

~ Jeff Bezos, Founder of Amazon.com

Cash for Referrals

Refer someone you think would be interested in hearing about Marketects' services. After we schedule a preliminary phone call or meeting to discuss their needs, we'll send you a $25 American Express gift card!

Marketects, Inc.
1525 Lakeville Dr, Suite 221
Kingwood, Texas 77339
281-348-0888

Marketing communications designed to build business