Google Plus for Industrial Companies: Becoming a Pro (Part I)

Posted on Oct 14, 2013 by Kerry O'Malley


If you’ve been following our Google Plus for Industrial Companies series, you’ve probably already left your newbie status behind and are ready to become a major player in the world of Circles and Hangouts.

But before you can put on your “pro” cap, there are just a few more tips and tricks to learn before completely conquering Google Plus.

Google Hangouts for Your Industrial Company

Okay, we admit it: at first Google Hangouts can seem like a bit of a head scratcher.  But once you crack the code and realize how beneficial hangouts can be for you, your staff and your online marketing plan, you won’t be able to get enough of them!

First, let’s better define what Google Hangouts are:

  • Google Hangouts are a Google Plus feature that allows you to keep in contact with anyone as long as you have their email address, phone number or have them listed in one of your Google Plus circles.
  • You can start a Hangout to message your contacts through text or opt for a live video call that can accommodate up to ten people.
  • Not only can you access Hangouts through Google Plus, you can also start one through your Gmail account as well as the Google Plus app, regardless of the type of device you’re using.

Hangouts are a necessary tool for any business considering they allow you to quickly chat with your staff, set up conference calls with important clients or partners, and you can even set up a live stream hangout where you answer questions and offer knowledge based on industry insights.

Having the ability to make your marketing plan more interactive and engaging for potential customers will definitely set you apart from your competition!

Setting Up a Google Hangout

Fortunately, setting up a Google Hangout isn’t rocket science.  In fact, it’s a pretty intuitive feature that only requires a few steps:

  • Make sure you have everything you’ll need:

(1) A Google account.  This is where your company Gmail account comes into play.  Interestingly enough, the other participants in the hangout don’t need a Gmail account so you can contact anyone at any time.

(2) Internet access and a computer, tablet or smart phone – your choice.

(3) If you choose a video Hangout, you’ll need a webcam with a microphone, speakers/headphones and the Google video chat plug-in.

  • Now that you’re all set up, you can start a hangout by clicking “Hangouts” in the upper right hand side of your Google Plus screen.
  • From there, you can begin typing your contact(s) name, email, phone number or the circle they belong to.
  • Once you’ve chosen the people you want to connect with, choose either the message symbol or video symbol above your list of contacts.
  • If you’ve chosen to message your contacts, you can name your Hangout by clicking on the settings symbol in the upper right hand side of the chat box, and typing a name in the “Hangout Name” box.  That way the contacts you’re messaging and anyone else you invite will have a frame of reference of what the communal conversation is about.
  • If you instead choose a video chat, you can take advantage of the applications in the sidebar like “Screenshare” where you can share whatever you’re looking at on your screen with people in the chat or “Capture” where you can take snapshots of your video call.  There’s even a “Remote Desktop” app that allows you to remotely control a contact’s computer, with their permission of course!

Google Hangouts greatly enhance your ability to conduct meetings, but it can also get your industrial company even more exposure through live Hangouts on Air.

Google Hangouts on Air for Your Industrial Company

Hangouts on Air are essentially video calls that can be viewed by the public.  Recording and sharing your live discussions is made possible this way and will automatically be posted to your Google+ home page and your YouTube channel.

One of the best parts is being able to edit the recorded broadcast so that it offers a more enjoyable experience for your viewers.

To start a Hangout on Air, you’ll need to download the plugin and of course have access to a webcam.  Connecting your headphones to your device is also recommended for a better video call experience.

Once you’re set up, click the “Home” button on your Google+ home page and scroll down to “Hangouts on Air.”  Click it and then click “Start a Hangout On Air” in the upper right hand corner.  You can then name the hangout and invite those you’d like to discuss with.

You may be prompted to connect and verify your YouTube account if you haven’t already.  But once you do, you can then agree to the Terms of Service and start recording a Hangout that the public can watch!

Google Plus for Industrial Companies: Becoming a Pro (Part II)

Next week is our final installment of the Google Plus series where we’ll teach you about authorship, communities and plugins to make your Google Plus experience even better!

 Works Cited

Matteson, Scott.“Quick Tip:Set Up a Google+ Hangout for Web Conferencing.”TechRepublic.March 15, 2013. Web.October 9, 2013.

Have you set up a Google Hangout yet?  What have you used a Hangout for, and if you haven’t started one, what ways do you think a Hangout could benefit you and your industrial company?


Author: Kerry O'Malley

Marketects was founded in 1999 by Kerry O’Malley, a proven marketing communications professional in international, manufacturing companies. Working on the “other side of the desk,” she hired ad agencies to manage her employers’ advertising and P/R programs. Frustrated over the lack of attention and level of enthusiasm she was looking for in the marketing agencies she worked with, Kerry realized that there was a definite need for a full-service marketing firm that specialized in working with industrial companies. She resolved that her clients would always receive the highest level of service possible and never feel like the last kid chosen for the team.

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