Google Plus for Industrial Companies: Profiles VS. Pages

Posted on Sep 23, 2013 by Kerry O'Malley


Set up is complete, and now you’re free to hit the open Google+ road.  But how exactly should you (and your industrial company) navigate it?

By breaking down the fundamentals, it’s a lot easier to conquer the “+1” social giant.  Let’s start by narrowing down the differences between a Google+ profile and a Google+ page.

Google+ Profiles VS. Google Plus Business Pages: What Every Business Owner Needs to Know

Think Facebook for a second.  You probably have a personal profile where you keep in touch with friends, family and acquaintances.  You probably also have a page for your company as well, but instead of using that space to talk about last night’s baseball game, you utilize that page to promote your company and interact with both current and potential customers.

The same goes for your Google+ page.

There are, however, quite a few differences between Facebook and Google+ when it comes to profiles and pages.  For instance, with Facebook, you don’t necessarily have to have a personal profile to create a business page, but with Google+ you do.

To create a personal Google+ profile, you need to create a Gmail account.  Quick Tip: Because there’s no way to transfer ownership of a Google+ company page, be sure to set up a company email address that’s accessible by all employees.

Once the Google+ profile for your company Gmail account is created, you can click “Pages” in the left sidebar of the Google+ home page.  From there you can click “create a page” and follow our handy directions to get your page up and going.

Now let’s delve a little deeper into the profile vs. page conundrum. 

You’ve probably heard of +1 buttons, right?  If not, these are akin to the “like” button on Facebook except that they’re not just limited to Google+ – they can be available on websites, too!  So by clicking “+1” on your favorite website, you’re showing that site (and its owner) your appreciation for its content.

Technically speaking, the more “+1’s” a site gets, the better ranked it is on Google.  So it pays to add that button to your own company website.  But the only way you can do that is if you have a Google+ business page, not just a profile.

But don’t worry, your company Google+ profile is still extremely important.  Without a profile, you can’t claim Google Authorship for your company website.  Google Authorship establishes you (and  your business website) as a viable leader in your industry, a credible expert in your field who knows exactly what you’re talking about.  Google Authorship also helps with getting your industrial business site more visibility on Google, another huge perk!  But we’ll be sure to fill you in on Google Authorship in next week’s post.

So great!  Your profile’s in place and the business page is ready to go, so now let’s move on to those infamous “Google+ circles” to start clicking with your connections.

Google Plus Circles for Your Industrial Business Page: The How, What, and Why

On Twitter you have followers, on Facebook you’ve got fans and on Google+?  You’ve got circles.

Circles, according to Google+ guru Martin Shervington, are “online reflections of your real world connections.”

So what does that mean?  Simple.  Circles are merely how you’d categorize the people you know.  For example, your mother.  You’d probably list your mother in a circle you’ve named “Family.”  But if your mother is also a member of a knitting group that you belong to, you’d probably add her to your “Knitting” circle.

This means your mother can see any posts that you allow your Family and Knitting circles to see.  But what if you have a “Friends” circle that your mother isn’t listed under?  Can she see those posts, too?  Nope!

Essentially, Google+ allows you to target specific groups with specific messages.  If you weren’t clear on how this works into your marketing plan before, we’re sure you’re starting to get it now! (And we hope you’re starting to see that Google Plus for industrial companies isn’t the mystery you thought it was!)

Since you’re not going to be paling around with your mom on your business page, you need to start thinking about what companies and which contacts should make the Google+ cut.  After that, you can start brainstorming the right content to help grow your circles.

Need a little help?  No problem!  We’ll be talking more about Google+ next week, too!

Works Cited

Acunzo, Jay and Anum Hussain. An Introduction to Google+ for Businesses. Hubspot, 2013. Web. August 21, 2013.

Greenstein, Howard. “How to Find and Attract Customers on Google+.” August 20, 2013. Web. Vocus. September 18, 2013.

RebeccaA+. “Untangling Google+, Google Profile and Google Authorship.” Dakota. Web. September 18, 2013.

Shervington, Martin. “What Are ‘Google Circles’? The Ultimate Guide!” Martin Shervington. May 29, 2013. Web. September 18, 2013.

Have you mastered the differences between your Google+ profile and page?  How have you been utilizing your Google+ circles?  

Author: Kerry O'Malley

Marketects was founded in 1999 by Kerry O’Malley, a proven marketing communications professional in international, manufacturing companies. Working on the “other side of the desk,” she hired ad agencies to manage her employers’ advertising and P/R programs. Frustrated over the lack of attention and level of enthusiasm she was looking for in the marketing agencies she worked with, Kerry realized that there was a definite need for a full-service marketing firm that specialized in working with industrial companies. She resolved that her clients would always receive the highest level of service possible and never feel like the last kid chosen for the team.

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