Google Plus for Industrial Companies: What to Post on Your Business Page

Posted on Oct 2, 2013 by Kerry O'Malley

google plus posts

Content is king, not only on your website but when publishing to your social media channels, too.  That’s why knowing what to post on your industrial Google+ business page is tantamount to building a rapport with your audience.

To do that, it’s imperative to post links to your company blog posts, videos from your company’s YouTube channel, updates about an event your industrial company is holding, etc.  Offering your circles informative insight into your company and making sure that content is worth sharing are vital to your Google+ marketing campaign.

Breaking Down a Google Plus Post

But it’s not only the “what” that’s important, but it’s the “how” that’s important, too.  When posting a Google+ update, keep in mind your headline, the first sentence, and the body copy.  Copyblogger is all about the attention-getting, sixty character headline, the punch packing first sentence and body copy that’s original and error free.  And we have to say, we are, too!

But even more important than that are the pictures.  Eye catching images get attention,  so finding ones that suit your purposes, like easily shareable infographics, can help you edge out the competition.   Plus, according to Social Media Examiner, “stimulating graphics directly impact the click through rates on your posts” –  exciting stuff since greater click through rates eventually mean a greater number of business opportunities!

Google Plus Business Page Posts: Spreading the Word

So you’re all set to hit publish, right?  Not just yet.

Before you send out that post for your circles to see, be sure it’s tagged correctly.  Hashtags are merely the pound symbol (#) before a word that somehow relates to your post.

For example, if you’re writing a post about your company and this post is about your presence in the industrial sector, you could easily hashtag that post with #industrial.   This allows users to search Google+ for posts with the hashtags they’re interested in.  So if someone is searching for “#industrial,” they’ll be able to find your post with ease.

Not only can hashtags spread your message to a wider audience, choosing “extended circles”  and “public” in your post sharing settings allows you to reach new users.  Extended circles include circles belonging to people who follow you and the public includes all members of Google+.  In fact, if you choose “public,” your post can also be listed in Google search engine results.  Talk about reach!

Google Plus for Businesses: Going Pro

It’s official: you’ve advanced from a Google Plus newbie so now it’s time to take the steps to becoming the ultimate pro.  Be sure to check out next week’s post to fully excel at Google+!

 

Works Cited

Acunzo, Jay and AnumHussain.An Introduction to Google+ for Businesses.Hubspot, 2013.Web. August 21, 2013.

Conley, Megan. “6 Ways to Maximize Your Google+ Engagement.”SocialMedia Examiner. September 12, 2013. Web. September 18, 2013.

Farnworth, Demian. “The Art of Writing Great Google+ Posts.” copyblogger.Web. September 18, 2013.

 

What type of content do you post on your Google+ business page?  How have you targeted your different audiences?

Author: Kerry O'Malley

omalley@marketectsinc.com

Marketects was founded in 1999 by Kerry O’Malley, a proven marketing communications professional in international, manufacturing companies. Working on the “other side of the desk,” she hired ad agencies to manage her employers’ advertising and P/R programs. Frustrated over the lack of attention and level of enthusiasm she was looking for in the marketing agencies she worked with, Kerry realized that there was a definite need for a full-service marketing firm that specialized in working with industrial companies. She resolved that her clients would always receive the highest level of service possible and never feel like the last kid chosen for the team.

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