Marketing communications designed to build business
Industrial P/R
The Lucky Seven for a Perfect Press Release
One of the most basic ways of reaching the trade media with information they can use in their online or printed publications is the press or news release. Press releases should be written in a journalistic news style and can be delivered to your media contacts by fax, e-mail, postal mail (not done much these days) or by an online P/R distribution service or wire. Following are 7 tips that will ensure your press release is written correctly - and actually gets read!
A Strategy for Industrial P/R Success
Many companies make half-hearted efforts in the area of public relations, then wonder why they don't have more success. The truth is, when your material doesn't run, the fault rarely lies with the editors that you've sent it to. A successful P/R campaign takes more than a half-hearted attempt. Thinking of the trade media as a "customer" whose requirements must be met will go a long way in getting your materials published. If you follow these tips you'll have a greater chance for P/R success!
Steps to Follow for Effective Industrial P/R
If you're sending out a press release without the assistance of a marketing communications professional, it helps to know what editors EXPECT from the professionals. If you follow these steps, your efforts will undoubtedly be more effective.
The Often Overlooked Potential of the Modest News Release
Although a simple news release is often overlooked because it seems relatively unimportant, it actually holds great potential - particularly releases concerning new products, processes, or technology. Companies that employ engineers tend to place more emphasis on the writing of data driven technical papers, rather than something as simple as a two page news release. Most technical papers could be recreated as a basic news release. Sure, it takes some thought and effort, but a smart marketer will try to utilize every communication piece in as many ways as they can. Here are some of the reasons why you should consider it:
Read more: The Often Overlooked Potential of the Modest News Release
Hi, I'm Kerry O'Malley - the Industrial Marketing Muse (and your own personal Marketect, should you so choose!) I have over 27 years of experience developing marketing communications for engineered industrial products and services sold to industry. For the past 10 years, I've done that as a consultant through my company, Marketects.
I love the idea of advertising (and good writing) being catalysts that move people to action. I'm jazzed by the challenge of creating concepts for communications campaigns that work. I'm intrigued by the possibilities that exist on the Internet for the industrial marketer, and I'm always thinking about how to translate those opportunities to my clients. I've never practiced marketing in the retail, mass consumer arena, but I see a lot of that kind of marketing that inspires me and translates over well to the industrial world. I hope I can inspire YOU!
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