Marketing communications designed to build business
Marketing Communications
Industrial Branding: Why It's Important
Written by Kerry O'Malley Wednesday, 08 July 2009 18:16
"Branding" is one of those marketing buzz words, but a lot of industrial companies fail to recognize how it relates to them. Yes, even in the world of products and services sold to the industrial sector, branding is the magic ingredient that can spell marketing success. It also happens to be one of the most misapplied terms in all of marketing. Everyone thinks they know what it means, but are hard pressed to give a definition when asked.
Crossing the Lines: Blurring Personal and Professional Lives
Written by Kerry O'Malley Tuesday, 07 July 2009 20:47
This isn't technically a post about marketing - but it is about communication, and the way that the Internet is impacting HOW we communicate. If you ever feel conflicted about how much of yourself to "put out there" on the social networking sites, please read on!
Read more: Crossing the Lines: Blurring Personal and Professional Lives
Mom Was Right - "Please and Thank-You" Matter
Written by Kerry O'Malley Thursday, 18 June 2009 17:35
I guess I'm dating myself to say that my Mom taught me that I should always say "please and thank you" and that when you've made a mistake, "I'm sorry" is necessary. She taught me that when someone does something nice for you, or gives you a gift, you acknowledge it with a formal thank you, and often with a card. She taught me that when you screw up, you need to take responsibility and apologize. Many times, this can also be done with a written note.
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Hi, I'm Kerry O'Malley - the Industrial Marketing Muse (and your own personal Marketect, should you so choose!) I have over 27 years of experience developing marketing communications for engineered industrial products and services sold to industry. For the past 10 years, I've done that as a consultant through my company, Marketects.
I love the idea of advertising (and good writing) being catalysts that move people to action. I'm jazzed by the challenge of creating concepts for communications campaigns that work. I'm intrigued by the possibilities that exist on the Internet for the industrial marketer, and I'm always thinking about how to translate those opportunities to my clients. I've never practiced marketing in the retail, mass consumer arena, but I see a lot of that kind of marketing that inspires me and translates over well to the industrial world. I hope I can inspire YOU!
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Join in the conversation about how social media is helping industrial businesses.
Join the LinkedIn group: "Industrial Social Media Marketing"
Network with other Industrial Marketing Professionals to exchange ideas and solutions.
Join the LinkedIn group: "Industrial Marcomm"
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