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Industrial Brochures: Use This Check List for Professional Results
Written by Kerry O'Malley Tuesday, 13 July 2010 16:57
As an industrial marketer, I find it much more intriguing to discuss the opportunities that exist for manufacturers in the world of social media or other forms of Internet marketing. The fact still remains that this is NOT the way that the majority of industrial companies promote their products and services. They usually have a website, but I would say (and this is a guess, mind you) that for at least 90% of small to mid-size industrial companies, this is where their Internet marketing ends. More traditional forms of marketing communications are still the primary methods used to deliver a company's message in the industrial world, and there is nothing more traditional than the basic brochure.
For many manufacturers and industrial companies, their brochure and website are the only marketing tools they have. With so much riding on one or two forms of communication to get your message across to a prospect, affective brochure design is essential. It may be your only chance to make a favorable impression. An affective brochure doesn't have to break the bank, but it does require the use of good design and writing principles, and most importantly, an understanding of what is important to your perfect prospective customer.
Spend a few minutes using the following check list to evaluate your current marketing literature. If it doesn't make the grade, it might be time to invest in a brochure that successfully communicates your company's story and marketing messages. Answer "yes" or "no" to each check point.Read more: Industrial Brochures: Use This Check List for Professional Results
Follow This Process For A Brochure That Tells Your Customers What They Need to Know
Written by Kerry O'Malley Friday, 08 January 2010 20:46
Is it time to create a new brochure, or to update an existing one? Maybe you've been putting it off because you're not quite sure where to start or you're not sure what you should include. Follow this process, and I guarantee you'll end up with a brochure that's effective and professional looking.
Read more: Follow This Process For A Brochure That Tells Your Customers What They Need to Know
Good Design Choices Draw People In
Written by Kerry O'Malley Wednesday, 23 September 2009 16:06
A good visual piece, whether it's a business card, flier, display ad, or even email ad, should grab the reader and be easy to look at. Don't make it too busy and jumpy, unless you're selling heavy metal music! Let the style of the visuals reinforce your message. Follow these tips, and your design piece will draw people in.
Hi, I'm Kerry O'Malley - the Industrial Marketing Muse (and your own personal Marketect, should you so choose!) I have over 27 years of experience developing marketing communications for engineered industrial products and services sold to industry. For the past 10 years, I've done that as a consultant through my company, Marketects.
I love the idea of advertising (and good writing) being catalysts that move people to action. I'm jazzed by the challenge of creating concepts for communications campaigns that work. I'm intrigued by the possibilities that exist on the Internet for the industrial marketer, and I'm always thinking about how to translate those opportunities to my clients. I've never practiced marketing in the retail, mass consumer arena, but I see a lot of that kind of marketing that inspires me and translates over well to the industrial world. I hope I can inspire YOU!
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