Gain Market Share While Your Competitors Cut Back

In reading numerous studies conducted to test the industrial marketing environment for 2009, we’ve found some interesting results. Take advantage of the lull in marketing efforts during the recession and leave your competitors in the dust.

·        According to AD-Ology Research, 52% of all small industrial business owners surveyed agree with the statement “You can gain market share by marketing while your competitors are cutting back.” 

·        A survey conducted by Marketing Sherpa supports the finding that 34% of small industrial marketers will increase their marketing budgets, compared to 21% of large companies. 

·        Several studies reveal that more than ever, respondents are looking for value-added approaches in reaching their audience.  In print, they’re looking for a reduction in advertising rates; bonus ads; more editorial in print; free banner ads on websites.  Trade magazines are starting to get the message.

·        The B2B Recession Survey reveals that 74% of the companies surveyed believe their company must be the first of 2 to 3 that come to a customer’s mind.  More than half of the respondents planned to spend the same or more money on their websites and Internet marketing efforts in 2009.

What does all this mean?  It’s apparent to us that more than ever, companies are looking for increased value and faster ROI from their marketing communications spend. It’s also apparent from the results of these surveys that companies understand the importance of a consistent branding effort. 

There are great opportunities this year, particularly in print advertising where many larger companies have cut back on budgets leaving prime magazine real estate available at negotiable rates.  Due to downsizing, many companies are so stretched just trying to take care of customers, writing editorial or articles is not even on the priority list any more.  Magazines need editorial content as much as they need advertisers.  Advertising combined with editorial is a one-two punch that’s proven to increase visibility and credibility. 

The recession won’t last forever.  While many of your competitors go into marketing hibernation, you can stay front and center with your customers and prospects, and reap the rewards as the economy starts improving.  Let Marketects help!  No matter what your budget, we can make the most of it by providing strategy, planning, creative development and management of your marketing communications program.  Call Kerry O’Malley today – 281-348-0888.