Marketects: A "Virtual" Marketing Communications Agency

In order to offer industrial customers a truly customized solution to outsourcing their marketing communications needs, Marketects recently completed the final step in achieving its new business model:  the virtual marketing communications agency.  After many years of employing full-time creative staff and maintaining office facilities in the Kingwood, TX area, founder Kerry O'Malley has redesigned the way Marketects provides its creative products and services to customers.

Ms. O'Malley has spent her entire career in the Houston industrial marketing community and has developed a network of seasoned creative providers who are now part of the Marketects team.  Since these creative partners are all self-employed, Marketects has the ability to select the right person for any job and budget, in addition to minimizing overhead associated with the project.  This benefits Marketects' customers by giving them a wider breadth of creative options and by minimizing costs.

Says Ms. O'Malley, "I have been working toward this goal for almost two years now.  I realized long before the recent recession kicked in that the trend in industrial companies was to operate as lean as possible and minimize non-essential staff by outsourcing when it makes sense.  This often leaves a void in the area of marketing, but small companies don't usually have a budget for the services of a large agency.  As a virtual marketing communications agency, Marketects offers a small company the same expertise and creative solutions that a larger company can afford, for a lot less money.  Plus, if you compare the cost of hiring Marketects to the costs associated with a full time marketing coordinator, you see the savings are huge."

The last step in becoming a virtual agency was Kerry O'Malley's move from an office suite in Kingwood to a home based office, also in the Kingwood area. Says Ms. O'Malley, "We have now minimized our overhead to the point where we are operating as lean as our typical industrial customer.  We can provide creative solutions customized for any budget, and offer better rates on almost everything, including advertising."

Since 1999, Marketects has been providing marketing communications solutions to small to mid size industrial companies.  Contact Kerry O'Malley for more information on how Marketects can provide your company with marketing communications services designed to build business.