This specialty manufacturers' rep firm needed a flyer to hand out at trade shows for one of their premier products.  Sometimes you really can say everything that's important about an engineered product in two pages!  Keep in mind that 90% of the materials people pick up at trade shows go into the trash before the show is over.  Whether it's your display or the materials you're handing out at a trade show, a general rule of thumb is to make things as concise as possible.