Google Plus for Industrial Companies: An Introduction

Posted on Aug 26, 2013 by Kerry O'Malley


Just when you get one social media platform under your belt, along comes another one: Google+.  As easy as it is to feel overwhelmed and shout “Nope, not for me!,” let’s take a second and break down Google’s latest contender in the social media ring.

What is Google Plus and What Does It Mean for Marketers?

Five hundred million registered users.  You read that correctly.  According to HubSpot, Google+ has attracted 500 million users and is quickly growing into the second largest social network as of January 2013.  And not only that, but nearly 50% of companies rate Google+ as important for their businesses!  Watch out Facebook and Twitter!

Essentially, there’s a whole slew of potential customers on Google+ waiting to learn more about your industrial company.  And providing these potential customers with that information has never been easier.

Because Google+ integrates a number of Google products like Google Places for Businesses, Google Search and Gmail, businesses are given a marketing toolbox of sorts that allows them to reach a wider audience.

In terms of marketing your industrial company, you couldn’t ask for a better social networking platform.

Using Google Plus for Industrial Companies

“Okay, that sounds pretty good.  But how can Google+ be beneficial to my industrial company?” you ask.  Take a look at the following:

    • SEO:  One of the first things you’ll hear about Google+ is how it positively affects SEO.  The content you churn out on Google+ can assist you in gaining SERP (search engine results page) real estate, which means your content could be found by a prospective client through a simple Google search which will in turn lead them right to your company website.
    • Google Authorship:  Google+Authorship visually connects you with the content you publish, making you and your company a major player when it comes to building authority and influence.
    • Link Juice:  Linking your other social media profiles to your Google+ page gives you more link juice and authority from Google, helping to rank you higher in the search engines.
    • Circles:  Google+ Circles are essentially lists that allow you to categorize the people and companies you follow.  This is great for sharing specific content with certain circles and finding the right customers to target.
    • Engagement:  Social media is a back and forth relationship and Google+ gets this.  By commenting on, sharing, and giving the people you follow a +1 for their content, you’re giving your company exposure and increasing the chances of your own content being shared.


Really, we’ve just nicked the tip of the iceberg.  Stay tuned for the next post in our three part series about Google+ to find out the logistics of setting up a Google+ page for your industrial company and the best plan of attack when finding the right folks to follow.


Works Cited

Acunzo, Jay and AnumHussain. An Introduction to Google+ for Businesses. Hubspot, 2013. Web. August 21, 2013.

Carter, Timothy. “7 Benefits of Google Plus for Businesses.”Timothy Carter. March 23, 2013. Web. August 21, 2013.

Hines, Kristi. “How to Use Google+ to Expand Your Business Influence.”SocialMedia Examiner. June 24, 2013. Web. August 21, 2013.

Rayson, Steve.  “10 Ways Google+ Will Improve Your SEO.” socialmediatoday. July 17, 2013. Web. August 21, 2013.


Are you using Google+?  What do you like about it?  What have you found to be a barrier?  If you haven’t used Google+, what has kept you from doing so?

Author: Kerry O'Malley

Marketects was founded in 1999 by Kerry O’Malley, a proven marketing communications professional in international, manufacturing companies. Working on the “other side of the desk,” she hired ad agencies to manage her employers’ advertising and P/R programs. Frustrated over the lack of attention and level of enthusiasm she was looking for in the marketing agencies she worked with, Kerry realized that there was a definite need for a full-service marketing firm that specialized in working with industrial companies. She resolved that her clients would always receive the highest level of service possible and never feel like the last kid chosen for the team.

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