B2B industrial buyers spend a lot of time on the Internet. Just like you, they’re researching solutions, looking for the latest technology, connecting and engaging with others on social media sites, and searching for content that will help them make buying decisions.
The goal of digital or “inbound marketing” is to bring people who are already searching for the products or services you sell to your website.
Traditional “outbound marketing” is mainly focused on methods such as cold calls, print ads, attending tradeshows, direct mail, marketing literature, and articles in trade journals. Outbound marketing requires your message to get in front of someone who may know nothing about your product or service, and then warm them to the point where they are interested.
We advocate an integrated approach to industrials; but digital strategy is no longer an option: it’s a necessity. Keep the outbound marketing tactics that are having a positive impact on your business; but begin the process of transitioning your marketing efforts online. You’ll be pleasantly surprised at how EFFECTIVE and MEASURABLE it is.
Let Marketects develop an affordable digital marketing strategy for your company that will drive results and bring new customers to YOU.