Integrated Marketing Strategy

Traditional Marketing Tactics

  • Brand identity development and strategy
  • Marketing literature
  • Trade publication advertising
  • Trade show displays
  • Direct mail campaigns
  • Industrial P/R
  • Photography
  • Articles for trade publications
  • Special event coordination

Digital Marketing Tactics

  • World class websites
  • Ongoing search engine optimization (SEO)
  • Social media marketing (SMM)
  • Blogs: writing and planning
  • Content marketing, White Papers, video, 3D animation and more
  • Banner ads and landing pages
  • Pay-per-click (PPC) advertising
  • Remarketing or retargeting campaigns

To reach potential buyers in the most cost effective ways, you have to know quite a bit about quite a lot. Either that, or work with a marketing firm that has the resources to integrate the traditional marketing methods that are working with new, interactive media.

Typical ad agencies aren’t always equipped to meet industrial companies’ needs and surprisingly, don’t always have a clear understanding of today’s rapidly converging technologies and the digital landscape. Marketects knows how to integrate the traditional with the digital so that there is consistency and continuity and all tactics work together to produce better, measurable results.

Share this article