“Regardless of the channels (traditional or digital), successful marketing always depends on the same formula: Have a plan to tell you where you’re going (GOALS); Decide the best way to get there (STRATEGY); Make it happen (TACTICS); Gauge results (METRICS & REPORTING); Adjust as necessary (IMPROVEMENT).” – Kerry O’Malley, President Marketects, Inc.
Marketects was founded in 1998 by Kerry O’Malley, a proven marketing communications professional in international, manufacturing companies. Working on the “other side of the desk,” she became frustrated over the lack of attention and level of enthusiasm she was looking for in the marketing agencies she worked with. This began the Marketects story, as Kerry set out to fill a niche where industrial companies would never feel like the last kid chosen for the team.
Since then, Marketects has helped countless industrial companies increase brand recognition, bring new products to market, solve image problems, and develop marketing strategies that have injected new life into their business and ultimately increased sales opportunities.
The Marketects mission: to provide industrial companies with all of the creative and technical services required to successfully integrate the traditional with newer, digital marketing tactics – in the most cost-effective manner possible. Contact us today so we can help you achieve your marketing goals!
In January 2026, as Kerry O’Malley transitions to retirement and part-time consulting, the Marketects brand enters an exciting new phase under the leadership of longtime strategic partner Matt Hoffpauir and Apache Interactive. This evolution brings enhanced capabilities to the industrial marketing expertise Marketects is known for, while preserving the personalized service and industry focus that has been our hallmark for nearly three decades.
Apache Interactive brings complementary skill sets that amplify Marketects’ proven approach, including advanced technical and AI-driven SEO that leverages cutting-edge organic search strategies and artificial intelligence to maximize visibility for industrial companies, custom website development that builds powerful conversion-focused digital experiences tailored to manufacturing and industrial service sectors, marketing automation and CRM integration that streamlines lead nurturing and customer relationship management to drive measurable results, and multi-platform digital advertising with expert campaign management across Google Ads, LinkedIn, Reddit, Meta, and other platforms specifically optimized for B2B industrial audiences.
This partnership ensures that Marketects clients benefit from both deep industrial marketing knowledge and advanced digital capabilities.
