Contrary to what some people may think, trade publications haven’t went the way of the dinosaurs. There are individuals in the world (say, past the age of 40) who DO still read trade publications, especially the more technical ones.
The keys to successful print advertising are:
“Marketects has been our Agency of Record for over 13 years. In those years, I can’t imagine how much time and money have been saved because our staff was not dealing directly with trade publications. Marketects always negotiates discounted rates and makes sure we have plenty of opportunities for value added promotion. Their creative team designs ads that appeal to a more technical audience and consistently get high marks in ad readership studies. When you sell to engineers, that’s important.”
Rodney Alario – VP Sales, Sulzer Chemtech USA
There are ways to link advertising to your inbound marketing strategy. Let Marketects help.