To reach potential buyers in the most cost effective ways, you have to know quite a bit about quite a lot. Either that, or work with a marketing firm that has the resources to integrate the traditional marketing methods that are working with new, interactive media.
Typical ad agencies aren’t always equipped to meet industrial companies’ needs and surprisingly, don’t always have a clear understanding of today’s rapidly converging technologies and the digital landscape. Marketects knows how to integrate the traditional with the digital so that there is consistency and continuity and all tactics work together to produce better, measurable results.
