“Regardless of the channels (traditional or digital), successful marketing always depends on the same formula: Have a plan to tell you where you’re going (GOALS); Decide the best way to get there (STRATEGY); Make it happen (TACTICS); Gauge results (METRICS & REPORTING); Adjust as necessary (IMPROVEMENT).” – Kerry O’Malley, President Marketects, Inc.
Marketects was founded in 1998 by Kerry O’Malley, a proven marketing communications professional in international, manufacturing companies. Working on the “other side of the desk,” she became frustrated over the lack of attention and level of enthusiasm she was looking for in the marketing agencies she worked with. This began the Marketects story, as Kerry set out to fill a niche where industrial companies would never feel like the last kid chosen for the team.
Since then, Marketects has helped countless industrial companies increase brand recognition, bring new products to market, solve image problems, and develop marketing strategies that have injected new life into their business and ultimately increased sales opportunities.
The Marketects mission: to provide industrial companies with all of the creative and technical services required to successfully integrate the traditional with newer, digital marketing tactics – in the most cost-effective manner possible. Contact us today so we can help you achieve your marketing goals!