There should be 3 areas of discussion and discovery during your VP (Value Proposition) Development Workshop with the VP Team you’ve assembled. As you finish… More
A value or selling proposition, simply put, is a statement of several sentences that clearly states what your company offers its customers and how you… More
You would be amazed at how many well established industrial companies have never gone through the process of defining their value proposition or developing a… More
How to Launch a Successful Email Marketing Campaign Just like any other marketing initiative, a successful email marketing campaign requires careful planning, implementation, and evaluation… More
Print advertising in respected trade publications is probably the greatest marketing expense for any industrial company. The only expense that could be higher are trade… More
If you’re advertising in trade publications, you probably have a pretty good shot at getting news releases, product introductions, and technical articles in print –… More
Are you a small to mid-size industrial company: a manufacturer, an industrial service company, a manufacturers’ rep firm, or any type of business providing products… More
There are literally hundreds of applications, both web and desktop based, that can help you manage, monitor, maximize, and automate your Twitter AND other social… More
Here’s an important fact for industrial businesses to grasp: at last count (and this changes by the minute) there were 1.8 billion people ONLINE. That… More
Social media marketing, email marketing, print advertising, trade shows, promotional events . . . billions of dollars spent on marketing communications every year, and marketers… More
