What do you think is the key to a great industrial brand strategy?After many years of creating marketing communications that were intended to take an industrial… More
Having a marketing communications plan to guide your marketing efforts is important to help you stick to a schedule, gauge the results of your marketing,… More
After you’ve analyzed your customers, your competitors, and your own company, you should have enough insight to craft a value proposition for your company. The idea… More
ESTABLISH GOALS for future growth – where do you want to be? After you’ve taken an honest assessment of your competitors and target customers –… More
There should be 3 areas of discussion and discovery during your VP (Value Proposition) Development Workshop with the VP Team you’ve assembled. As you finish… More
A value or selling proposition, simply put, is a statement of several sentences that clearly states what your company offers its customers and how you… More
You would be amazed at how many well established industrial companies have never gone through the process of defining their value proposition or developing a… More
How to Launch a Successful Email Marketing Campaign Just like any other marketing initiative, a successful email marketing campaign requires careful planning, implementation, and evaluation… More
Print advertising in respected trade publications is probably the greatest marketing expense for any industrial company. The only expense that could be higher are trade… More
If you’re advertising in trade publications, you probably have a pretty good shot at getting news releases, product introductions, and technical articles in print –… More
