Category: Twitter:

Communication. It’s the cornerstone of all great relationships: marriage, friendships, business partnerships, and – you guessed it – customer relations. Fortunately, communication with your customers, potential… More

While trade show attendance in the industrial sector seems to be in decline, I hear some very interesting stories from companies that are leveraging social media to… More

More and more, the conversations I have with industrial and manufacturing companies about social media don’t start with questions like “What can Twitter do for my… More

  Are you a small to mid-size industrial company:  a manufacturer, an industrial service company, a manufacturers’ rep firm, or any type of business providing products… More

  There are literally hundreds of applications, both web and desktop based, that can help you manage, monitor, maximize, and automate your Twitter AND other social… More

While I don’t advocate amassing thousands of followers on Twitter, I do believe in consistently cultivating quality followers – and my list of followers has grown… More

  By this time, even if you’re an industrial marketer, I’ve convinced you that you need to be on Twitter. This post isn’t about what Twitter… More

  If you’re an industrial marketer and a social media skeptic, it will be hard for me to convince you that Twitter can be valuable to… More

  What is Twitter, really? That’s a question I get a lot since I began my quest to understand social media in the context of the… More

  Of all the major social media sites, I find Twitter to be the most misunderstood. I even have to admit that as recently as a… More