I recently read a well researched white paper on social media use in the industrial sector.  The paper’s survey data supports what I… More

  I was meeting with one of my manufacturing clients recently and we were discussing whether or not he should add a blog to his company’s… More

There’s a shift going on in the world of marketing communications.  If you’re responsible for marketing in a manufacturing or industrial service company, you’re probably more… More

One of my Twitter followers asked me a question today: “What’s the difference between industrial marketing communications and regular BtoB marketing communications?”  In the Twitterverse my… More

  If you’re an industrial service or manufacturing business considering using Twitter as part of an overall social media marketing strategy, there are a few things… More

Although you may not have developed a social media strategy – yet – if you’ve registered on a site, like LinkedIn, you have a profile.  Your… More

The most effective trade show displays deliver a punch of visual impact that makes a strong first impression and communicates your key messages in a matter… More

Is it time to create a new brochure, or to update an existing one?  Maybe you’ve been putting it off because you’re not quite sure where… More

When I emailed the November issue of “Marketechniques,” I was reminded of a lesson I learned long ago but was in too big of a hurry… More

Create a value proposition that makes it crystal clear how your company differs from the competition. Does your company have a “value proposition” that all of… More