You Can’t Please Everyone…Or Maybe You Can Convincing different members of an organization that your product or service is better than your competitors’ can be daunting…. More
Are you on the fence about starting an industrial blog? Don’t know why, where, or how to begin? You keep hearing about content marketing and its… More
Social media has given rise to the age of the consumer and marketing strategies are still catching up to meet the demands of this age. Now… More
Do you know that most of your industrial customers will refuse to engage with your sales team until they have completed over half their buying decision… More
Numbers … they condense our world into the organized and understandable with a simple equation. In marketing, we rely heavily on numbers to tell us if… More
We try to write about all aspects of industrial marketing, often going into very specific detail about how best to execute certain initiatives, as well as… More
I hope you’ve benefited from reading the previous three parts of this four-part brand strategy series! As promised in Part 3, in this final part of… More
In parts one and two of this brand strategy development series, I wrote a lot about what constitutes a “brand,” why it is critical for your… More
In part one of this blog I talked about what a brand strategy really is versus what it is not. I pointed out the importance of… More
As anyone who has worked with me knows, I like to keep things simple. I believe confusing tactics are used by marketing firms who don’t want… More
