If your company name wasn’t tied to your content, could industry readers guess that the content came from your brand? If you said “no” – you’re… More
According to Accenture Interactive, the most beloved brands in the United States for this year were Apple, Microsoft, Netflix, Samsung, and Sony. They were ranked by… More
With an abundance of analytical data available to marketers today, having data to guide marketing planning and strategy has become the norm; but there is far… More
I hope you’ve benefited from reading the previous three parts of this four-part brand strategy series! As promised in Part 3, in this final part of… More
In parts one and two of this brand strategy development series, I wrote a lot about what constitutes a “brand,” why it is critical for your… More
In part one of this blog I talked about what a brand strategy really is versus what it is not. I pointed out the importance of… More
As anyone who has worked with me knows, I like to keep things simple. I believe confusing tactics are used by marketing firms who don’t want… More
You know what your business is all about right? You have a set message, a target audience, and you have an edge over the competition that… More
I write a lot about Inbound (Internet) Marketing … the need for a world class website, social media marketing, search engine optimization, and content marketing. Some… More
EVERY company has a differentiator. Take 3 brands of high performance, industrial lubricants. Let’s assume that each company basically does the same thing. However, a potential… More
