The term “brand” originated from the practice of using a scorching iron to “brand” a unique symbol into the hides of livestock so ownership could be… More
An interior designer friend of mine complained to me several years ago that HGTV was giving the public a false impression of how easy and inexpensive… More
Search, Online, Inbound, Internet, Digital – whatever you choose to call this form of marketing – it takes time and specialization to get results. Few industrial,… More
This isn’t my typical “how to” marketing communications article; but it does have to do with business communication and it happens to be especially relevant to… More
In the world of manufacturing and industrial business, it’s not uncommon for a company to have achieved annual revenues of $5-10 even $20 million, without… More
What do you think is the key to a great industrial brand strategy?After many years of creating marketing communications that were intended to take an industrial… More
Having a marketing communications plan to guide your marketing efforts is important to help you stick to a schedule, gauge the results of your marketing,… More
After you’ve analyzed your customers, your competitors, and your own company, you should have enough insight to craft a value proposition for your company. The idea… More
ESTABLISH GOALS for future growth – where do you want to be? After you’ve taken an honest assessment of your competitors and target customers –… More
There should be 3 areas of discussion and discovery during your VP (Value Proposition) Development Workshop with the VP Team you’ve assembled. As you finish… More
