Search marketing is one of the easiest ways to get (and keep!) your products and services in front of your prospects. Though you may be familiar… More
Your company already has a tried and true marketing plan. Ads in industrial magazines, direct mail, attendance at a few key trade shows, a company brochure…. More
Having a marketing communications plan to guide your marketing efforts is important to help you stick to a schedule, gauge the results of your marketing,… More
Print advertising in respected trade publications is probably the greatest marketing expense for any industrial company. The only expense that could be higher are trade… More
If you’re advertising in trade publications, you probably have a pretty good shot at getting news releases, product introductions, and technical articles in print –… More
At a time when marketing budgets are being cut to the bone, it’s more important than ever to make your print ads compelling. Here are some… More
Too often, ad concepts get evaluated on gut instinct – especially when you’re sending them around for approvals from other managers. Rather than letting the project… More
If you want to create ad copy that sells, start thinking about emotions. I know, I know – I’ve said before than an engineer can smell… More
