When people tell me they don’t understand how LinkedIn can be used as a sales tool, my response is, “what have you been doing to engage?” … More
More and more individuals and businesses every day are recognizing the opportunities that LinkedIn presents because of its massive database of individuals and companies. As a… More
Many industrial and manufacturing companies don’t realize that they can create a “Company” LinkedIn page. The LinkedIn Company database is growing by leaps and bounds,… More
As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers. That was BG –… More
I’ve written in detail about ways that manufacturers and industrial companies can start using Twitter and LinkedIn for engagement and relationship building; but I’ve stayed… More
The 2’nd article in Bernard Martin’s series on social media use for industrial companies focuses on YouTube. There is a lot of hype surrounding social media… More
Are you a small to mid-size industrial company: a manufacturer, an industrial service company, a manufacturers’ rep firm, or any type of business providing products… More
There are literally hundreds of applications, both web and desktop based, that can help you manage, monitor, maximize, and automate your Twitter AND other social… More
While I don’t advocate amassing thousands of followers on Twitter, I do believe in consistently cultivating quality followers – and my list of followers has grown… More
By this time, even if you’re an industrial marketer, I’ve convinced you that you need to be on Twitter. This post isn’t about what Twitter… More
