After you’ve analyzed your customers, your competitors, and your own company, you should have enough insight to craft a value proposition for your company. The idea… More
ESTABLISH GOALS for future growth – where do you want to be? After you’ve taken an honest assessment of your competitors and target customers –… More
There should be 3 areas of discussion and discovery during your VP (Value Proposition) Development Workshop with the VP Team you’ve assembled. As you finish… More
A value or selling proposition, simply put, is a statement of several sentences that clearly states what your company offers its customers and how you… More
You would be amazed at how many well established industrial companies have never gone through the process of defining their value proposition or developing a… More
Taglines are rarely discussed, seldom analyzed and hardly ever researched. In fact, they’re woefully missing across the industrial landscape. When I work with a newer… More
Slow and Steady Does It! Before I founded Marketects, I worked for large corporations. I was directing the marketing communications activities, but sometimes had to sell… More
If you don’t have a plan to tell you where you’re going – how will you know when you get there? This has been one of… More
“Branding” is one of those marketing buzz words, but a lot of industrial companies fail to recognize how it relates to them. Yes, even in the… More
This isn’t technically a post about marketing – but it is about communication, and the way that the Internet is impacting HOW we communicate. If you… More
