I’ve written in detail about ways that manufacturers and industrial companies can start using Twitter and LinkedIn for engagement and relationship building; but I’ve stayed… More
The 2’nd article in Bernard Martin’s series on social media use for industrial companies focuses on YouTube. There is a lot of hype surrounding social media… More
Are you a small to mid-size industrial company: a manufacturer, an industrial service company, a manufacturers’ rep firm, or any type of business providing products… More
There are literally hundreds of applications, both web and desktop based, that can help you manage, monitor, maximize, and automate your Twitter AND other social… More
While I don’t advocate amassing thousands of followers on Twitter, I do believe in consistently cultivating quality followers – and my list of followers has grown… More
By this time, even if you’re an industrial marketer, I’ve convinced you that you need to be on Twitter. This post isn’t about what Twitter… More
If you’re an industrial marketer and a social media skeptic, it will be hard for me to convince you that Twitter can be valuable to… More
What is Twitter, really? That’s a question I get a lot since I began my quest to understand social media in the context of the… More
Of all the major social media sites, I find Twitter to be the most misunderstood. I even have to admit that as recently as a… More
Bring up Twitter at a business meeting with people from manufacturing or the industrial world, and you’re bound to hear things like “I don’t see… More
