Navigating Cookie Consent and Data Privacy Laws: Why Industrial Companies Must Act Now

Posted by Kerry O'Malley

In the ever-evolving digital landscape, data privacy has become a critical concern for businesses and consumers alike. With the introduction of stringent regulations like GDPR, CCPA, and now Texas’ Data Privacy and Security Act (TDPSA), companies must prioritize compliance to avoid hefty fines and reputational damage. For industrial companies relying on digital marketing to reach their customers, ensuring cookie compliance and data privacy is no longer optional—it’s essential.

Texas Takes the Lead in Data Privacy Enforcement

As of July 1, 2024, Texas is stepping into the data privacy spotlight with the TDPSA. This law, alongside additional measures like the Capture or Use of Biometric Identifier Act (CUBI) and the Data Broker Law, emphasizes consumer rights and robust data security. Industrial businesses operating in Texas must address key requirements such as:

Updating privacy notices to explain data collection and usage clearly.
Obtaining explicit consent for collecting sensitive data.
Implementing reasonable data security measures.
Providing mechanisms for users to opt-out of data sales or targeted advertising.
Recognizing universal opt-out tools like the Global Privacy Control by 2025.

With Attorney General Ken Paxton’s privacy task force promising “aggressive enforcement,” the need for compliance is more urgent than ever. Industrial companies must act now to align with these regulations, as failure to do so can result in fines, legal repercussions, and loss of customer trust.

Why Cookie Compliance Matters for Industrial Companies

Beyond Texas, regulations like GDPR underscore the global importance of managing cookies and tracking technologies responsibly. Cookie compliance ensures that users are informed and empowered to control their data, fostering trust and meeting legal obligations. For industrial companies, whose clients may operate across state or international borders, maintaining compliance can protect against regulatory risks while demonstrating professionalism and accountability.

What Can You Do To Ensure You Are Compliant?

To navigate these complex regulations, Marketects recommends Apache Interactive, a trusted partner for industrial digital marketing. Apache Interactive has joined forces with CookieYes, a leading consent management platform (CMP), to offer businesses comprehensive support for cookie and data privacy compliance. Here’s how they can help:

Discounted CookieYes Pro Licenses: Gain access to advanced features like granular consent management and detailed reporting at reduced costs.
Seamless Integration: Apache Interactive’s team manages the entire installation process, ensuring your website meets GDPR, TDPSA, and other privacy law requirements.
Ongoing Support: With expertise in industrial digital marketing, Apache Interactive ensures your compliance needs are addressed, allowing you to focus on growing your business.

Take Action Today

Industrial companies cannot afford to delay compliance with data privacy and cookie consent laws. The complexities of regulations like GDPR and TDPSA may seem daunting, but with the right partners, the process becomes manageable. Marketects strongly encourages working with Apache Interactive to secure your website, protect your data, and build trust with your customers.

For more information or to discuss how Apache Interactive can support your business, click here to learn more. Together, let’s ensure your company stays ahead in the ever-changing world of data privacy and compliance.

Author: Kerry O'Malley

omalley@marketectsinc.com

Marketects was founded in 1999 by Kerry O’Malley, a proven marketing communications professional in international, manufacturing companies. Working on the “other side of the desk,” she hired ad agencies to manage her employers’ advertising and P/R programs. Frustrated over the lack of attention and level of enthusiasm she was looking for in the marketing agencies she worked with, Kerry realized that there was a definite need for a full-service marketing firm that specialized in working with industrial companies. She resolved that her clients would always receive the highest level of service possible and never feel like the last kid chosen for the team.