Category: Branding:


According to Accenture Interactive, the most beloved brands in the United States for this year were Apple, Microsoft, Netflix, Samsung, and Sony. They were ranked by… More


We’ve previously discussed the idea of 2016 Marketing Goals That Will Increase Sales and wanted to continue on the topic. While that piece focused on setting… More


With an abundance of analytical data available to marketers today, having data to guide marketing planning and strategy has become the norm; but there is far… More


I hope you’ve benefited from reading the previous three parts of this four-part brand strategy series! As promised in Part 3, in this final part of… More


In parts one and two of this brand strategy development series, I wrote a lot about what constitutes a “brand,” why it is critical for your… More


In part one of this blog I talked about what a brand strategy really is versus what it is not. I pointed out the importance of… More


As anyone who has worked with me knows, I like to keep things simple. I believe confusing tactics are used by marketing firms who don’t want… More


You know what your business is all about right?  You have a set message, a target audience, and you have an edge over the competition that… More


I write a lot about Inbound (Internet) Marketing … the need for a world class website, social media marketing, search engine optimization, and content marketing.  Some… More


EVERY company has a differentiator. Take 3 brands of high performance, industrial lubricants.  Let’s assume that each company basically does the same thing.  However, a potential… More


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