Category: Content Marketing:

  More smart industrial marketers are recognizing the power of online video marketing.  The benefits are numerous, not the least of which is a significant leap… More

  As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers.  That was BG –… More

  We may be living in a Web 2.0 world, but you’d never guess that looking at the vast majority of websites for manufacturers and other… More

The 2’nd article in Bernard Martin’s series on social media use for industrial companies focuses on YouTube. There is a lot of hype surrounding social media… More

  What we can learn from Kennametal Founded in 1938, Kennametal manufactures a broad range of advanced materials and components that deliver superior wear resistance and… More

  Here’s an important fact for industrial businesses to grasp:  at last count (and this changes by the minute) there were 1.8 billion people ONLINE.  That… More

Improve your search engine ranking with industrial news releases and articles One of the questions I get asked most often about industrial websites is, “how do… More

When I emailed the November issue of “Marketechniques,” I was reminded of a lesson I learned long ago but was in too big of a hurry… More

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