As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers. That was BG –… More
The 2’nd article in Bernard Martin’s series on social media use for industrial companies focuses on YouTube. There is a lot of hype surrounding social media… More
Here’s an important fact for industrial businesses to grasp: at last count (and this changes by the minute) there were 1.8 billion people ONLINE. That… More
When I emailed the November issue of “Marketechniques,” I was reminded of a lesson I learned long ago but was in too big of a hurry… More
