Category: Direct Marketing:


According to a study by Experian entitled “Quarterly Email Benchmark Report,” 65% of all emails were opened on a mobile phone or tablet in the last… More


Are you finding that your industrial email marketing isn’t exactly delivering the results you were expecting?  You expend your best efforts, maybe even hire outside experts… More


  People are reading what comes into their email in-box.  In a recent GlobalSpec survey, 56% of the engineering, technical, manufacturing and industrial respondents surveyed said… More


  How to Launch a Successful Email Marketing Campaign Just like any other marketing initiative, a successful email marketing campaign requires careful planning, implementation, and evaluation… More


  Social media marketing, email marketing, print advertising, trade shows, promotional events . . . billions of dollars spent on marketing communications every year, and marketers… More


  As an industgrial marketing strategist, I am always challenging my industrial clients to experiment with less traditional forms of marketing.  Although email marketing has become… More


  It doesn’t matter how great your e-newsletter or email ad is if it never makes it to its destination.  People have to actually read it! … More


Is your company considering a database driven direct marketing campaign, either through the Internet or the mail?  I’ve been receiving a lot of inquiries about this… More


What do people want to know?  That’s one of the most frequently asked questions I hear when developing e-newsletters.  Maybe more to the heart of the… More


I just read the results of a direct marketing survey that revealed that  80% of the B2Bcompanies surveyed said they maintain a sales lead or  inquiry… More