Category: Industrial Branding:


According to Accenture Interactive, the most beloved brands in the United States for this year were Apple, Microsoft, Netflix, Samsung, and Sony. They were ranked by… More


I hope you’ve benefited from reading the previous three parts of this four-part brand strategy series! As promised in Part 3, in this final part of… More


In parts one and two of this brand strategy development series, I wrote a lot about what constitutes a “brand,” why it is critical for your… More


In part one of this blog I talked about what a brand strategy really is versus what it is not. I pointed out the importance of… More


As anyone who has worked with me knows, I like to keep things simple. I believe confusing tactics are used by marketing firms who don’t want… More


You know what your business is all about right?  You have a set message, a target audience, and you have an edge over the competition that… More


People love a good story, especially when it comes to businesses.  Today, your customers aren’t only investing in your products and services, they’re investing in your… More


I write a lot about Inbound (Internet) Marketing … the need for a world class website, social media marketing, search engine optimization, and content marketing.  Some… More


Your company already has a tried and true marketing plan. Ads in industrial magazines, direct mail, attendance at a few key trade shows, a company brochure…. More


EVERY company has a differentiator. Take 3 brands of high performance, industrial lubricants.  Let’s assume that each company basically does the same thing.  However, a potential… More


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