Category: Industrial Public Relations:


In a year made difficult by low oil prices and uncertain market conditions, one of the first items many industrial businesses cut back on is marketing…. More


  Many industrial companies make half-hearted efforts in the area of public relations, then wonder why they don’t have more success.  The truth is, when your… More


  If you’re sending out an industrial press release without the assistance of a marketing communications professional, it helps to know what editors EXPECT from the… More


  Print advertising in respected trade publications is probably the greatest marketing expense for any industrial company.  The only expense that could be higher are trade… More


  If you’re advertising in trade publications, you probably have a pretty good shot at getting news releases, product introductions, and technical articles in print –… More


  With the official opening of the Fall trade show season approaching, it’s wise to start thinking NOW about ways to boost your next show’s ROI…. More


One of the most basic ways of reaching the trade media with information they can use in their online or printed publications is the press or… More


  Many companies make half-hearted efforts in the area of public relations, then wonder why they don’t have more success. The truth is, when your material… More


Although a simple news release is often overlooked because it seems relatively unimportant, it actually holds great potential – particularly releases concerning new products, processes, or… More