Category: LinkedIn:


Social media has given rise to the age of the consumer and marketing strategies are still catching up to meet the demands of this age. Now… More


Communication. It’s the cornerstone of all great relationships: marriage, friendships, business partnerships, and – you guessed it – customer relations. Fortunately, communication with your customers, potential… More


Have a Group Strategy   The first and most basic way to engage with others on LinkedIn is really pretty simple: join groups where your potential… More


When people tell me they don’t understand how LinkedIn can be used as a sales tool, my response is, “what have you been doing to engage?” … More


  Setting up your Company Page helps people find it when they do company searches, but LinkedIn also allows you to promote your company’s branding messages,… More


More and more individuals and businesses every day are recognizing the opportunities that LinkedIn presents because of its massive database of individuals and companies.  As a… More


  Many industrial and manufacturing companies don’t realize that they can create a “Company” LinkedIn page.  The LinkedIn Company database is growing by leaps and bounds,… More


While trade show attendance in the industrial sector seems to be in decline, I hear some very interesting stories from companies that are leveraging social media to… More


More and more, the conversations I have with industrial and manufacturing companies about social media don’t start with questions like “What can Twitter do for my… More


  You may already have a profile on LinkedIn.  Most industrial marketers I talk to do.Unfortunately, most of those industrial marketers create a profile on LinkedIn… More


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