Category: Marketing Communications:


Unless you’ve been hiding in a cave for months, you know that the U.S. economy is in some serious trouble.There are very few industries that haven’t… More


  This isn’t my typical “how to” marketing communications article; but it does have to do with business communication and it happens to be especially relevant… More


  As recently as five years ago, it was only BtoC companies doing anything with video on the Internet to entice customers.  That was BG –… More


  In the world of manufacturing and industrial business, it’s not uncommon for a company to have achieved annual revenues of $5-10 even $20 million, without… More


What do you think is the key to a great industrial brand strategy?After many years of creating marketing communications that were intended to take an industrial… More


  Having a marketing communications plan to guide your marketing efforts is important to help you stick to a schedule, gauge the results of your marketing,… More


After you’ve analyzed your customers, your competitors, and your own company, you should have enough insight to craft a value proposition for your company.  The idea… More


  ESTABLISH GOALS for future growth – where do you want to be? After you’ve taken an honest assessment of your competitors and target customers –… More


  There should be 3 areas of discussion and discovery during your VP (Value Proposition) Development Workshop with the VP Team you’ve assembled.  As you finish… More


  A value or selling proposition, simply put, is a statement of several sentences that clearly states what your company offers its customers and how you… More


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